This will build a coverage report under the current directory in
reports/coverage. At the users option a report can be generated by
directly invoking something like:

  make foo/bar/coverage-report.html

Signed-off-by: Alex Bennée <alex.bennee@linaro.org>
Reviewed-by: Philippe Mathieu-Daudé <f4bug@amsat.org>
Tested-by: Philippe Mathieu-Daudé <f4bug@amsat.org>
Reviewed-by: Daniel P. Berrangé <berrange@redhat.com>